Summary Search is moving away from ten blue links toward direct answers. The new goal is to be cited inside the answer and still win the click that leads to a result for your business. This episode applies the new seo for dental clinics  with a Singapore clinic example, then shows a clear path from answer to appointment using GEO, AEO, AIO, and SXO. Download the 5-page mini guide (with code). Read the full blog article. Quick takeaways The aim is to be selected and cited  ins

Summary AI search is fast and fluent, but it can also be wrong, biased, and opaque. In this episode, Chris and Sorah unpack three hidden...

Summary In this 5-minute episode, we break down ChatGPT vs Google —how ChatGPT reset expectations for direct answers, how Google’s AI...

Summary : Brands love the engagement AI influencers deliver, but does the buzz translate to the bottom line? In this episode, we get real about the numbers, exploring the true costs of virtual personas (CapEx vs OpEx), where to find measurable returns, the gap between engagement and conversion, and how a single AI can scale globally. We'll also cover cautionary tales and the key metrics that matter. Why AI Influencer ROI Matters (and What to Measure) Not all ROI looks the sam

Summary : Most “digital humans” aren’t just a magical tool—they’re a complex stack. In this episode, Chris and Sorah decode the four layers of the AI Influencer Tech Stack (CGI visuals, Generative AI, NLP, and ML). They unpack the build vs buy dilemma and outline the human team and budget choices that transform a cool demo into a scalable brand asset. Quick Takeaways A digital human is a layered system: visuals → generation → interaction → learning. Buy to move fast; Build fo

Why AI Influencers Win: Key Takeaways How transparency builds brand credibility. Why high engagement doesn't always lead to conversion. The strategic difference between AI influencers that succeed and those that fail. AI influencers are no longer a novelty. They’re forcing real questions about trust, transparency, and where “almost human” fails. In this episode of Get AI To , we unpack why audiences reward virtual personas that openly state they’re artificial—and how brands c