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SERVICE // AI Visibility Audit
AI Visibility
Audit.
Synthminds runs structured AI visibility audits for brands in Singapore and across Southeast Asia. Each audit measures how a brand appears when buyers, prospects, and stakeholders ask AI platforms about your category, your competitors, and your name. The audit covers ChatGPT, Perplexity, Gemini, Google AI Overviews, and Copilot, with platform-by-platform gap scoring and a prioritised action plan delivered in a structured report.
What AI sees. What AI cites. What AI misses.
The problem
Your customers are asking AI.
You do not know what AI says back.
Search has shifted. A growing share of buyers, prospects, and stakeholders ask AI platforms before they search Google, before they visit a website, before they call a salesperson.
When buyers ask AI platforms about a category, the answers shape who gets shortlisted, who gets compared, and who never gets considered. Brands that show up in those answers gain traction without lifting a finger. Brands that do not are invisible to a fast-growing layer of decision-making, often without realising it.
Most brands have never tested what AI says about them. They do not know which platforms cite them, which platforms ignore them, or which competitors are being recommended in their place. They also do not know whether the gap is content, authority, or structured data. A brand can be crawled by every major AI platform and still be cited by none. Without a structured diagnostic, every fix is a guess.
What we do
What the audit covers.
// The audit examines five AI platforms where buyers and stakeholders are increasingly asking questions about brands, categories, and competitors.
ChatGPT.
The most widely used AI assistant for buyer research, comparison questions, and category orientation. The audit measures whether the brand is cited in queries relevant to its category, audience, and competitive set.
Perplexity.
Used heavily for deeper, source-backed buyer research. Citation patterns on Perplexity often signal which brands have built genuine content authority and which have not.
Gemini.
Google's AI assistant, increasingly integrated into the broader Google search and workspace experience. Visibility on Gemini is closely linked to performance in Google AI Overviews.
Google AI Overviews.
The AI-generated answers that now appear above traditional search results for a growing share of queries. A brand that does not appear in AI Overviews loses visibility even on queries it once ranked for in standard search.
Copilot.
Microsoft's AI assistant, integrated across Bing, Edge, and the Microsoft 365 environment. Important for organisations whose buyers operate inside the Microsoft ecosystem.
What you get
Deliverables.
// One audit. Four documented outputs. Designed for marketing leadership, communications, and brand teams to act on.
Visibility scorecard.
A platform-by-platform breakdown of how often the brand is cited, how it is described, and which competitors appear in its place. Each platform receives a gap score that quantifies where the brand stands today.
Citation gap analysis.
A structured analysis of why the brand is or is not appearing on each platform. Covers content gaps, authority signals, structured data issues, competitive crowding, and the gap between being crawled by AI platforms and being cited by them. The analysis identifies specific causes, not symptoms.
Prioritised action plan.
A ranked list of fixes with estimated effort and expected impact. The brand can act on this independently, with their existing agency, or with Synthminds. The plan is the deliverable. Implementation is a separate decision.
Structured report.
The full audit is delivered as a structured report. The findings are organised by platform, by gap category, and by action priority. A marketing director can open it, navigate to the section that matters, and brief a content team the same day. Re-audits use the same framework, so progress is measurable over time.
See what a structured report looks like ↓
Outcomes
What this
unlocks.
A clear, evidence-backed view of how AI platforms currently represent the brand. A specific list of gaps to close, ranked by what matters most. Confidence to brief content, PR, and SEO teams against a real problem rather than a guess. A baseline that can be re-measured later to show progress.
The audit answers a question most brands have not asked yet. The answer is rarely flattering. The action plan is what closes the gap.
Who this is for
Good fit,
and not.
// We would rather diagnose accurately than diagnose loosely. The audit is structured. It works best when the brand is ready to act on what it finds.
This is for
Marketing leaders, founders, and communications heads at brands that are wondering whether AI search is affecting their visibility. Brand managers who have noticed competitors being cited by ChatGPT or Perplexity while their own brand is not. Senior marketers preparing for a content, SEO, or PR investment and want to base it on diagnostic evidence rather than assumption. Organisations rebuilding their website or refreshing their brand who want a baseline measure before and after the change.
This is not for
Quick benchmark scans for teams that want a number and nothing more. The audit is built for brands ready to act on what it finds. The fee covers the diagnostic and the action plan. Implementing the fixes — content, structured data, authority work — is a separate engagement, scoped against the plan once it lands.
HOW IT WORKS
How the audit
runs.
// The audit is structured. The methodology adapts to the brand, the category, and the competitive set.
01
Brief.
A scoping conversation to understand the brand, the category, the competitive set, and the buyer questions that matter most. The brief defines the queries the audit will run against each AI platform.
02
Diagnostic.
Structured queries are run across the five AI platforms. Citations, descriptions, competitive crowding, and gap patterns are captured and scored against the framework.
03
Analysis.
The data is interpreted. Gap causes are identified. Fixes are ranked by effort and expected impact. The action plan is built against the brand's actual position, not against a generic best-practice list.
04
Delivery.
The report is shared with the brand. A walk-through session explains the findings, answers questions, and helps internal stakeholders understand the action plan. The brand decides what to do next.
The audit runs over a defined timeline scoped at the start. Most engagements complete within weeks, depending on the size of the category, the number of buyer queries scoped in, and the depth of the analysis required. Pricing is not published. It is discussed against the scoped engagement.
BUILT TO DEPLOY
Proof of capability.
// A working sample of the audiT, AS a structured report, plus published analysis on AI visibility and the structural gaps that decide which brands AI platforms cite.
The audit methodology comes from original Synthminds research into how AI platforms select, cite, and surface brand information. Two pieces of that research are below.
Published analysis · Synthminds
GEO Content Strategy: How to Restructure Existing Content for AI Visibility.
Synthminds analysis on Generative Engine Optimisation, covering why AI platforms favour data-rich, citation-backed content, and how brands can restructure existing material to close visibility gaps across the major AI platforms.